Giving Day and Black Friday provide incredible opportunities to engage your audience and achieve your goals. By leveraging Oracle Eloqua, you can execute campaigns that drive revenue, increase donations, and build meaningful connections with your fans and supporters. Here’s how some of our clients achieved great results:
Wharton Center: $1M in Black Friday Sales Without Discounts
Wharton Center ran a Black Friday 4-day flash sale, giving fans the 1st opportunity to purchase Wicked tickets before any other presales. Even without discounting tickets (sold at regular price), the campaign successfully generated $1M in ticket sale revenue selling at full price.
Takeaway Tips:
Highlight exclusivity by positioning your offer as a "first chance" opportunity.
Use Eloqua’s segmentation tools to identify high-priority audiences and target them with precision.
Maximize urgency with countdown timers or messaging that emphasizes limited availability.
UCI: Enhancing Giving Day Through Retargeting and Real-Time Updates
UCI utilized our new capability to track donation abandonments and created a donation abandonment and web retargeting campaign to increase awareness for their 2024 Giving Day. They also created an Eloqua landing page where they updated things like matching and challenge gifts periodically.
Takeaway Tips:
Use Eloqua to identify and retarget users who abandoned donations, turning lost opportunities into conversions.
Incorporate dynamic landing pages to keep donors engaged with real-time updates.
Set up automated follow-ups to remind potential donors to complete their transactions.
Georgia Southern: Personalized Giving Day Emails for Maximum Impact
Georgia Southern sent targeted Giving Day emails from each team to people who had previously donated to that program or were a letterwinner of that sport and made sure all contacts each only got one email.
To do so, they created a campaign in Eloqua with an email from each team, then used a filter for each team to determine if a contact was a donor or letterwinner of that sport.
Since football has more donors than any other sport, they intentionally put football at the end of the campaign so donors who supported football and any other sport would receive an email from the other program.
They also included a generic Giving Day email at the end so any donor who had made a gift to a fund that wasn't sport-specific still received the Giving Day information.
Takeaway Tips:
Prioritize personalization to make donors feel valued, ensuring they receive content most relevant to their giving history.
Use Eloqua’s filtering and segmentation capabilities to streamline email delivery and avoid duplicative messaging.
Strategically order campaigns to increase visibility for programs that typically receive less attention.
Why Eloqua Makes All the Difference
Eloqua provides a powerful platform for planning and executing seasonal campaigns like Giving Day and Black Friday. With advanced segmentation, automation capabilities, and real-time tracking, you can efficiently manage complex campaigns while delivering personalized, impactful messaging.
These client success stories illustrate the potential of Eloqua to drive impressive results. Start strategizing today and see how your next campaign can surpass expectations.
Need help setting up your campaign? Let your Marketing Automation Representative know—we’re here to support your success!
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