October's Ticketing Best Practices

Paciolan

2 hours ago

1 min read

Ticket Transfer Engagement

The Huskers launched an evergreen transfer campaign for all ticketed sports to follow up with anyone who accepted a ticket transfer with some more information on downloading tickets, venue policies, and more!

This was a set it and forget campaign for the entire year using strategic logic and has delivered over 60K emails with a 34% CTR in the first 2 months of the campaign.

For more information, please reach out to your Marketing Automation Specialist.

Create Your Own Series Upsell

UCLA’s Center for the Art of Performance (CAP) launched an automated Eloqua campaign that turns repeat single-ticket buyers into series subscribers. Once a patron has attended at least two CAP performances, they automatically receive an email inviting them to build their own series, which rewards their existing interest with a flexible, personalized package. The campaign runs continuously, so new patrons enter as soon as they qualify.

For more information, please reach out to your Client Partner or Marketing Automation Specialist.

Kid's Club Campaign

The Colorado Eagles launched a meta campaign advertising their 26-27 Kids Club membership through FEVO. The campaign resulted in 41 conversions and a final ROAS of $11.26.