October's Marketing Best Practices

Paciolan

10 minutes ago

1 min read

"Buy" Week Promotion Campaign

With football on a bye week, Arizona launched several "buy week" ads across all their active ticketed sports. The initiative was a great success as they sold 12,866 total tickets across all marketing efforts. Results: Through our digital campaigns, we generated 974 conversions and $42,710 in total revenue.

For more information, please reach out to your Digital Marketing Specialist.

Unique Content / Creative Campaign

Virginia Tech's latest round of creative brings a fun idea of "Who's Calling?" to the paid ads. Featuring HokieBird and other basketball icons as moments calling on an iPhone. A creative spin on social ads.

This carousel ad is performing with a higher CTR and ROAS than the accompanied graphic ad in the campaign so far. With a 1.14% CTR and $13 ROAS.

For more information, please reach out to your Digital Marketing Specialist.

SMS Keyword Opt Ins for Targeted Promotions

With a simple text reply, OKC Civic Center turns SMS subscribers into personalized marketing audiences. Subscribers can text keywords, each tied to a specific audience or interest. Their replies flow straight from Attentive into Eloqua, which recognizes the keyword and instantly enrolls the patron in a tailored campaign.