Paciolan Appoints Matthew Boring to Lead Performing Arts Business Development
Veteran performing arts executive brings more than 15 years of experience in ticketing, marketing, fundraising, and audience development to support the growth of Paciolan's performing arts business.
IRVINE, Calif. – Paciolan, a leading ticketing, fundraising, marketing, and analytics technology provider for live entertainment venues, announced today that Matthew Boring has joined the company as Senior Director, Business Development, furthering the company’s investment to strengthen resources supporting its performing arts community. In his role, Boring will lead growth and market expansion for Paciolan’s performing arts segment, cultivating industry relationships and helping position Paciolan as the preferred integrated technology platform to drive revenue and client engagement for performing arts organizations.
Boring brings extensive experience in performing arts administration, audience development, fundraising, and CRM strategy, and will complement Paciolan’s addition of Vice President for Performing Arts Jenifer LaMorte. Most recently, Boring served as Deputy Director of the Lied Center for Performing Arts, where he led integrated marketing, development and ticketing operations and helped elevate the venue to rank among the world’s top 100 theatres for ticket sales.
In his 15-year tenure at the Lied Center, Boring oversaw annual campaigns supporting a $12 million organization, led customer retention and loyalty initiatives integrating ticketing, marketing, and fundraising strategies, and managed strategic stakeholder relationships representing more than $1.5 million in annual contributed revenue. He also led fundraising efforts for a successful capital campaign that raised $35.5 million in private donations and launched a Broadway subscription strategy that grew to more than 5,000 subscribers annually.
“Matthew brings a unique combination of performing arts leadership, revenue growth expertise and deep industry relationships that make him exceptionally well-suited for this role. Throughout his career, he has helped organizations grow audiences and strengthen patron engagement. As we continue to invest in the team and technology, Matthew will play a key role in expanding our industry partnerships and reinforcing Paciolan’s position as the premier integrated platform for performing arts organizations.” ~Brendan Lynch, President of Paciolan
Over a career spanning performing arts management, development, and marketing, Boring has directed advertising campaigns and media relations efforts for more than 500 productions and events, collaborated on annual season planning, and led a major CRM conversion project involving more than 100,000 patron records. He has also worked to expand audience engagement and regional impact through resident company relationships with Lincoln’s Symphony Orchestra and the Nebraska Repertory Theatre, as well as strategic partnerships with educational institutions, municipalities and community organizations.
Prior to the leadership roles held at the Lied Center, Boring served as Administrative Director and Business Manager for the Lincoln Boys Choir and worked in Corporate & Foundation Relations at the John F. Kennedy Center for the Performing Arts in Washington, D.C.
“I’ve spent my career building audiences and support for the arts and know how much it matters when ticketing, marketing and fundraising teams share one technology platform. I’m excited to join Paciolan and help more arts organizations grow revenue by putting that connection to work.” ~Matthew Boring, Senior Director, Business Development at Paciolan
Boring is a frequent presenter at industry conferences, including the Association of Performing Arts Professionals (APAP), IAVM Venue Connect, and Arts Midwest. His industry leadership extends to Major University Presenters, a collective of 22 university-affiliated performing arts centers, where he has convened peers, guided discussions, and helped shape the group’s direction. A University of Nebraska-Lincoln graduate with a bachelor’s degree in music, Boring currently serves on the boards of Nebraskans for the Arts and Jazz in June, as well as the Hixson-Lied College of Fine & Performing Arts Alumni Board.
