August's Fundraising Best Practices

Annual Fund Renewal Campaign

To generate revenue in the new drive year for the Cougar Pride Annual Fund, Houston created a multistep campaign targeting past and lapsed donors. A series of emails highlighted the benefits of becoming a Cougar Pride member and encouraged donors to give. Donors who made a gift were automatically removed from the campaign to avoid receiving additional solicitations. Houston also used Eloqua AI Send Time Optimization to send emails when supporters were most likely to engage. The campaign resulted in 111 new annual fund donors, 53 new Cougar Pride members at the $150+ level and above, and generated almost $86k in new revenue.  

For more information, please reach out to your Marketing Automation Specialist

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