June's Fundraising Best Practices
- Paciolan
- 38 minutes ago
- 1 min read
Excellence Fund Digital Campaign
Oklahoma State's official athletics donor organization launched a digital advertising campaign promoting the Athletics Excellence Fund, supporting revenue sharing, scholarships, facilities, and the full student-athlete experience. We launched a Meta campaign targeting Cowboy and Cowgirl fans across Facebook and Instagram using a multi-audience approach retargeting existing POSSE website visitors, CRM-backed lookalike audiences, social engagement audiences, past POSSE members, and small business affinity audiences aligned with OSU's donor profile.
For more information, please reach out to your Digital Marketing Specialist
Recurring Giving Options on Campaign Pages
The University of Alabama launched the recurring monthly gift options for donors making contributions to the Crimson Tide Scholarship Fund. Donors were given the option for Recurring Giving upon landing on the main campaign page, and are provided information around payment frequency and amounts.
For more information, please reach out to your Client Partner and/or eCommerce Operations Specialist.
