Day of Giving Push
To generate awareness around their Annual Day of Giving, Georgia Southern created an automated campaign in Eloqua to send an email to football season ticket holders who renewed their tickets but did not pay their donation in full. If those fans complete their required donation by the Annual Day of Giving, they'll receive two tickets to any home event in 2025.
For more information, please reach out to your Marketing Automation Specialist.
PAC Live: Donation Add-Ons
The University of Miami implemented donation add-ons as part of Early Access for PAC Live. They offered both static and variable add-on amounts, as well as a round-up campaign.
For more information, please reach out to your eCommerce Operations Specialist.
