August's Marketing Best Practices

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Ongoing Patron Re-Engagement Journey

West Coast Entertainment developed a two-part re-engagement strategy featuring an initial broad campaign and an ongoing automated campaign. Inactive contacts receive up to three emails, spaced two weeks apart, encouraging them to update their preferences through the Subscription Management page. Recent purchasers, engaged contacts, unsubscribes and bounced addresses are excluded, helping WCE reconnect with inactive patrons while continually supporting database health.

For more information, please reach out to your Marketing Automation Specialist.

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Student Season Ticket Digital Campaign

With students returning to school, Pitt launched a student season tickets campaign on Meta and TikTok to increase sales. On the meta side, Pitt opted to serve ads only on Instagram to maximize spend on the platform with highest use within the 18-24 age demographic.

For more information, please reach out to your Digital Marketing Specialist.

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Membership Upsell & Sales Follow-Up Campaign

Fox Theatre Atlanta targeted Broadway subscribers who purchased parking but had not yet become Marquee Club members. Patrons who clicked but did not purchase within three days were sent to Salesforce for personal follow-up.

For more information, please reach out to your Marketing Automation Specialist.