Nov 9, 20221 min read

Have some FUN with these FUNdraising Best Practices

A header image of a woman holding a mobile phone and three example emails overlaid

With end-of-year solicitations around the corner, check out our refreshed marketing automation best practices for fundraising. Oracle Eloqua is making donation automation easier than ever, so pick a new strategy to implement this upcoming year!

An example fundraising email from the Terrapin Club with the title 'Graduate to the Next Level'

ANNUAL FUND: NEXT-LEVEL CAMPAIGNS

Utilize PACfund Membership Levels to easily population donation information from this year, and last year, or even push going to the next level, all with basic field merges!

DONOR ACQUISITION: POST-PURCHASE UPSELL CAMPAIGNS

Create an automated campaign based on ticket purchasers who are non-donors to encourage incremental gifts. This is a great entry point for new donors, and you can easily explain on why a donation now is beneficial to them based on their ticket purchase.

Three examples of fundraising campaigns from the Fighting Illini

An example of a payment plan reminder from ATM

OPERATIONAL EFFICIENCY: PAYMENT PLAN REMINDERS

Create a generic payment plan reminder email that can be used for any allocation throughout the year and set up an automated campaign. Remind your patrons 5 days before their upcoming pending payment that their gift will be processed and eliminate potential card decline issues.

These campaigns are just the tip of the iceberg. Check out the full marketing automation best practices for fundraising deck here to discover your next donation use case!