Paciolan and Yale Athletics Announce Unified Ticketing and Marketing Technology Partnership
NEW HAVEN, Conn. (September 23, 2026) – Yale Athletics and Paciolan, a college sports and live entertainment industry leader in ticketing and marketing solutions, announced today a new partnership to provide modernized technology that enhances the ticket-buying experience for Bulldog fans.
The multi-year agreement will see Paciolan’s unified ticketing software implemented across the athletic department to facilitate a streamlined purchasing journey and enable digital access and ticket management, while Paciolan’s world-class marketing automation platform will also foster enhanced connection between Yale Athletics and the passionate Bulldog fanbase.
We love and appreciate our Bulldog fans, and we’re always looking for ways to create a more seamless experience from ticket purchase through game day. We’re excited to provide new tools and resources that make it easier to connect with Yale Athletics.”
Victoria M. “Vicky” Chun, Thomas A. Beckett Director of Athletics.
Paciolan’s best-in-class digital ticketing technology enables Yale fans to purchase tickets through a mobile-optimized platform, receive them instantly via text, and scan in at the venue through enhanced digital wallet technologies. Additionally, users can manage their accounts directly from their mobile device to easily transfer or exchange tickets with family and friends.
Yale Athletics will also leverage Paciolan’s enterprise-grade automation tools to deliver personalized campaigns to Bulldog fans, with messages alerting them to upcoming events and specialized ticket offerings.
“Yale has long been a leader among its peers in both academics and athletics. At Paciolan we share a similar desire for innovative leadership in the ticketing technology industry, and we’re proud to align with Yale Athletics to elevate the fan experience in New Haven.”
Brendan Lynch, President of Paciolan
The Paciolan platform integrates seamlessly into the official website of Yale Athletics, YaleBulldogs.com, which will continue to provide secure, convenient, and easily accessible links to purchase tickets. YaleBulldogs.com is powered by SIDEARM Sports, a division of Paciolan’s parent company, Learfield.
