August's Fundraising Best Practices

Paciolan
Sep 3, 2024
1 min read

Updated: Nov 25

Pledge Per Win Campaign

With the 2024 Football season starting, the Ahearn Fund launched their Pledge Per Win campaign for all home and away football games. In their communication, the Ahearn Fund emphasized the urgency of joining by creating awareness of the impact of priority points on upcoming initiatives.

Working with their EOS, the giving page was updated to show the recommended pledges per each win for the football season. The Ahearn Fund will track, communicate and process the payments throughout the football season.

For more information please reach out to your Client Partner and/or your eCommerce Operations Specialist.

Single Game Priority Campaign

Illinois has sold out of public season tickets for the '24-'25 MBB season. To drive more I-Fund donations and ensure that historical purchasers are aware of ways to obtain tickets, they launched a sold-out communication. The CTA was designed to drive customers to the I-Fund campaign page, where they could contribute and be entered into the I-Fund pre-sale for MBB single games and mini plans.

For more information, please reach out to your Client Partner.

Recent Graduate Outreach Campaign

The 12th Man Foundation does strong communication campaigns to its graduates. Using the Eloqua AI tool and the Send Time Optimization tool, the TMF launched membership engagement campaigns targeting both current members and non-members to encourage donations for the August graduates.

Send Time Optimization Stats: 33% Open Rate 16% Click Thru Rate