Pledge Per Win Campaign
With the 2024 Football season starting, the Ahearn Fund launched their Pledge Per Win campaign for all home and away football games. In their communication, the Ahearn Fund pushed urgency to join by creating awareness of the priority points impact for upcoming initiatives. Working with their EOS, the PAC Fund giving page was updated to show the recommended pledges per each win for the football season. The Ahearn Fund will track, communicate and process the payments throughout the football season.
For more information please reach out to your Client Partner and/or your eCommerce Operations Specialist.
Single Game Priority Campaign
Illinois has sold out of public season tickets for the '24-'25 MBB season. In order to drive more I-Fund donations, and make sure historical purchasers are aware of ways to get tickets, they launched a sold out communication. The CTA was to drive customers to give to the I-Fund PAC Fund page to give so they are entered into the I-Fund pre-sale for MBB single games + mini plans.
For more information please reach out to your Client Partner.
Recent Graduate Outreach Campaign
The 12th Man Foundation do strong communication campaigns to their graduates. Using the Eloqua AI tool and the Send Time Optimization tool, the TMF launched membership engagement campaigns to current members and non-members to push donations to the August graduates. Send Time Optimization Stats: 33% Open Rate 16% Click Thru Rate
For more information please reach out to your Marketing Automation Specialist.
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