June's Marketing Best Practices

Paciolan
2 days ago
1 min read

Father's Day Promotion

WestCoast Entertainment ran a 20% off Father's Day promotion across their next two Broadway engagements, Clue and Monty Python's Spamalot. Both shows reach well beyond the traditional Broadway patron (female, 35+) — making them a natural fit for a gift-driven occasion like Father's Day. Meta drove 72% of total promotion revenue, generating 65 conversions and more than $11K split between the two titles, for a final return on ad spend of $13.48.

Why it worked: Crossover shows + a built-in gifting moment = a promotion that sells itself.

For more information, please reach out to your Digital Marketing Specialist.

Welcome New Transfer Recipients

After noticing an uptick in new account being added to their database through ticket transfers, Select Your Tickets created a welcome email specifically for those accounts. The email asks contacts to update their preferences which allows SYT to segment them more accurately in future marketing campaigns.

For more information, please reach out to your Marketing Automation Specialist.

Third-Party Events: Full Digital Campaign

Prior to the Professional Bull Riders hosting a sold out bull riding and concert event at Falcon Stadium at Air Force, they launched a multi-channel digital marketing campaign that spanned across 7 marketing channels. At the completion of our campaigns, PBR generated $690,767 in revenue for a overall $13.24 ROAS. In addition to the multi-channel approach, PBR launched various creative assets as well as dark posts from accounts such as Tim McGraw, Air Force, Chris Janson, and others.