July's Marketing Best Practices

Paciolan
2 days ago
1 min read

Offseason Web Nurturing Campaign

To continue capitalizing on the offseason news cycle, the Wildcats deployed a Web Nurturing Campaign with the primary focus of growing lead lists and season ticket and merchandise revenue as a secondary element.

With only season tickets on sale in the offseason, Arizona is able to utilize this campaign to continue capturing leads for fans that may not want to commit to high-dollar items.

For more information, please reach out to your Marketing Automation Specialist.

Visiting Fans Digital Campaign

Expecting a large group to travel for the game on September 12th, Nevada put together a specialized package for Montana State fans and partnered with local hotel partners to put together a page with tickets, lodging, and tailgates for their fans. To promote this package, Nevada launched a meta campaign serving impressions in the Bozeman DMA.

For more information, please reach out to your Digital Marketing Specialist.

Watch Party (Bilingual) Campaign

To promote the FIFA World Cup Final Watch Party, Akins Ford Arena launched a campaign highlighting the free community event and family-friendly fan experience. Alongside English creative, the campaign included Spanish-language ads targeting Spanish-speaking audiences to expand reach among a highly engaged soccer fan base. The Spanish-language campaign outperformed the English campaign, generating a 3.19% CTR compared to 1.04%. The stronger engagement demonstrates the value of localized, audience-specific messaging and highlights the importance of incorporating multilingual creative for events with broad international appeal.