MOUNT PLEASANT, Mich. (March 6, 2024) – Central Michigan University has entered into a new multi-year agreement with Paciolan, Learfield’s premier platform for ticketing, fundraising, and marketing technology solutions for college athletics and live entertainment venues. Paciolan will now power mobile ticketing, fundraising, and email marketing technologies for Chippewas athletic events, performances by the CMU School of Music, and all university commencements, reaffirming its commitment to enhancing the overall event experience for the Central Michigan University community.
Central Michigan University will now be equipped to positively impact the customer experience by providing fans and supporters a single, integrated solution for purchasing tickets and managing their profiles through user-friendly digital features. Central Michigan University Athletics will also gain a more comprehensive view of preferences of fans, season ticket holders, and donors to create rich programs personalized for each customer.
“We are excited to announce this new partnership with Paciolan as our new ticketing platform. Partnering with an industry leader in college ticketing like Paciolan will allow us to provide a high-level experience to our fans. I am looking forward to seeing how this new platform will make buying tickets easier for our fans and how it connects our marketing, ticketing, and fundraising processes.” Amy Folan, Zyzelewski Family Associate Vice Chancellor/Director of Athletics
Beginning in early March, Central Michigan fans and patrons can take advantage of the new mobile ticketing platform, purchasing tickets on their mobile devices, receiving them via text message, and using their phones for venue entry. Campus staff can then scan tickets upon entry, gathering valuable attendance data to enhance each attendee’s profile. Additionally, users will be able to manage their accounts directly from their mobile devices, including easily transferring or exchanging tickets with family or friends for events they cannot attend. The Paciolan platform seamlessly integrates into the Central Michigan University Athletics website, powered by SIDEARM Sports, Learfield’s leading college sports digital solutions provider.
“We are incredibly excited to partner with Central Michigan University to offer fans and patrons a cutting-edge ticketing and marketing platform that will provide Chippewas supporters with unparalleled access and enhance their overall fan experience. We look forward to providing the university with innovative solutions that will not only enhance the game day experience but will further strengthen connections and foster a sense of community and excitement among the Chippewas fanbase.” Deana Barnes, President of Paciolan
As a partner, Central Michigan University receives Paciolan’s signature support services. In addition, the university staff will have access to a highly experienced client partner, an ecommerce operations specialist, and an email marketing specialist who will help with strategic planning, sharing best practices, and consulting on the use of available Paciolan tools which will also include access management and hosted merchant services.
