September's Fundraising Best Practices

Paciolan

1 day ago

1 min read

Championship Resource Campaign

Leveraging West Virginia Football's historic start, WVU is translating program success into fundraising results through a targeted Championship Resource Fund campaign. Strategy and launch timing will align dynamically with team victories and high program sentiment to capture peak donor engagement. Through a mixed media Meta carousel, WVU is highlighting program success and fan enthusiasm using high impact graphics and videos that capture current hype around the team.

For more information, please reach out to your Digital Marketing Specialist.

Donate the Score Campaign

After a statement win, Oklahoma State used PAC Live's URL Parameter Donation Pre-Population functionality to solicit fans to donate the score of the game.

For more information, please reach out to your Client Partner or eCommerce Operations Specialist.

Priority Points in the Arts

The Classic Center uses Eloqua’s dynamic content to show patrons the benefits they’ve earned through its Loyalty program (utilizing Priority Points), which recognizes giving, ticket purchases, and continued support. Each patron’s rank determines the Loyalty Circle status and benefits displayed in their email, including tier-specific presale access, parking opportunities, and exclusive experiences. Four versions within a single email let the team recognize each patron’s support and clearly explain the perks available to them.