March's Fundraising Best Practices

Paciolan
Apr 2
1 min read

Updated: Apr 25

Per Seat Model Announcement + Launch

WVU announced a move to a per-seat model ahead of basketball renewals for the 2025-2026 season. They utilized a landing page to educate fans about what this means to them, including an option to request a meeting with a sales rep. The landing page also announces a complete re-seat before the 2026-2027 basketball season.

For more information, please reach out to your Marketing Automation Specialist.

Annual Fund Reminder Campaign

USC launched an automated reminder once a customer renewed their football season tickets but not their annual fund membership. The email contains the customer's membership level, total pledged, total paid, and balance due amount. USC Salesforce users can also resend this as needed using the Eloqua Action Center.

Open Rate: 52.5%

Click Rate: 44.5%

For more information, please reach out to your Marketing Automation Specialist.

Priority Point Deadline Digital Campaign

To drive donations before the March 31 Priority Point Deadline, the Tiger Athletic Foundation launched a targeted Meta campaign. A phased messaging strategy was implemented, ramping up urgency as the deadline approached. This campaign ensures fans maximize their ranking for better seating and parking opportunities in the 2025 season.